Trad Eye For The Frat Guy

Birthplace of Weejuns and the Repp tie…

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Your local college frat bros.


Recently an email sent by an Emory University student to his fraternity brothers telling them they were badly dressed made national news.

Well it’s about time someone took them to task.

The student, Jonathan Weiss, also included some style suggestions straight from the trad playbook, including admonitions to cuff their pants. Weiss said his parents raised him on an “eccentric rower preppy” wardrobe (we’re having trouble picturing that precisely), but is currently to a kind of fashion update on nostalgic Americana, thanks to his discovery of the Beat generation.

A story by CNN that posted on Friday includes several remarks from friend and colleague Bruce Boyer talking about campus style:

The young man’s fashion takedown might seem like a bold change from the “Animal House” fraternity stereotype (and a bold move for a new brother), but according to G. Bruce Boyer, a contributing editor to Town & Country, the looks Weiss advocates have roots on campus.

Although it might feel like high style on the average college campus these days, fraternity members at Princeton, Yale and Harvard were running counter to the formal fashion of the early 1900s. With colorful scarves and sport coats, the Ivy League elite pioneered casual, stylish men’s fashion, said Boyer, who co-curated a recent exhibition of Ivy League fashion at the Museum at the Fashion Institute of Technology in New York.

“It only became this new-conservative look of the Eastern establishment in the 1950s,” Boyer said. Post-World War II, it became a status symbol, a look associated with power, Boyer said. It was revived in the early 1980s, when it became known as “preppy.”


Read more at Ivy Style

Also, check out Bruce Boyer’s Ivy Style Exhibition

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